Nevada City, California, October 2, 2024 – The video streaming industry is rapidly growing, and content creators find it increasingly necessary to reach wider audiences. Brand & Content Creators, Worship Services, Live Sports, and Media & Broadcasting Services from around the world are looking to deliver video content live and grow their influence with the flexibility of professional streaming software. The latest release of Telestream Wirecast Pro addresses two of the challenges facing users when they are looking to better engage and reach wider audiences: cost concerns and broadband limitations; as well as ensuring viewers have an optimal viewing experience regardless of which platform they choose. With Wirecast Cloud Multistreaming, users can now send a single stream to the cloud and distribute it across multiple platforms. You can be live on Facebook, YouTube, Twitch, and other sites at the same time, maximizing visibility and engagement.
All content creators want to reach as many audiences as possible, and with the new Wirecast cloud multistreaming capability, users can send live feeds to any platform more cost effectively via the cloud. Streaming data research shows that 28% of live social viewers stream from multiple platforms, thus not tapping into diverse groups could mean missing out on significant audience viewership opportunities.
With the new cloud multistreaming feature, Wirecast does the heavy lifting regarding internet upload speed, bandwidth, and CPU, without the need to purchase hardware to handle generating multiple streams. (50% savings – instead of streaming two videos, you only need to have the bandwidth to stream a single video).
Wirecast cloud multistreaming delivers an efficient way to expand reach, whether you are a gamer, educator, or live event broadcaster, and creates new opportunities to share content with a broader audience. By streaming to multiple destinations, including social media platforms and other sites, creators can maximize both reach and engagement for their messaging.
“Wirecast is recognized for its robust functionality and ease of use; it’s essentially a Swiss Army knife for streamers,” says Simon Clarke, CTO of Telestream. “Cloud Multistreaming reduces the hardware requirements for customers, greatly increasing the ability for someone to tell their story to whomever they want to, with Wirecast working smarter, not harder.”
Telestream is committed to driving new innovations, streamlining the production process and paving the way for future enhancements. AI, video production, cloud, and streaming technology continue to advance and Telestream continuously brings more groundbreaking capabilities that amplify our customer’s creative voice.
Wirecast Pro users can download and access the new Cloud Multistreaming feature here.
About Telestream
For more than 25 years, Telestream has been the catalyst for innovative and industry-defining solutions that have helped thousands of enterprises and professionals deliver engaging and impactful content to their audiences. The company’s premier glass-to-glass media processing, production, and distribution ecosystem for cloud, hybrid, and on-premises operations continually pushes the boundaries of cutting-edge technology to deliver best-in-class workflow automation, quality control monitoring, content management, analytics, and distribution. Leading media and entertainment organizations worldwide rely on Telestream every day for the optimal and reliable delivery of their most mission-critical operations. Telestream is the recipient of countless awards for its video content products and services and is privately held.