TL;DR
Live video is no longer a novelty; it is a critical marketing tool. Statistics show that 80% of audiences prefer watching a live brand video over reading a blog post, and deploying high-quality streams can dramatically increase landing page conversion rates.
To learn more about Telestream desktop products, click here.
This blog was originally published on livestream.com and can be found here- https://livestream.com/blog/live-video-strategy-marketing-statistics
Live streaming for marketers is no longer a novelty – live video is changing the way brands interact with their audiences.
A live video strategy engages viewers in immediate and authentic ways that
other social media formats cannot. And marketers are paying attention,
with 28% investing more in live streaming.
Customers expect live video at every step of the consideration process. To meet this growing demand, savvy brands are finding new ways to use tools like Vimeo, LinkedIn Live, Facebook Live, and Periscope in their marketing stack.
“If you don’t live stream your show, you’re missing out on a huge opportunity that your competitors are going to pick up on.” – Digital Manager, Carolina Herrera
91 million subscribers will
utilize live streaming by 2024.
47% of viewers are live streaming more than
a year ago.
Live streaming topped 1.1 billion hours in
2019.
80% of audiences would
rather watch live video from a brand than
read a blog.
82% prefer live video from a brand to
social posts.
62% of consumers are
more likely to have a negative perception of a brand that publishes
poor-quality video.
Enjoyment of video increased sales intent
by 97% and brand association by 139%.
Video on a landing page can increase conversion
by 80% or
more.
After watching a video, 64% of users are more likely to
buy a product online.
Video in an email leads to 200-300% increase
in click-through rate.
39% of executives call
a vendor after viewing a video.
59% of executives would
rather watch a video than read text.
73% of B2B businesses using
live video report positive results to their ROI.
Livestreaming has the power to expand the viewership of an event attended by hundreds into the millions, to connect global offices, and to reach audiences of unprecedented scale for product launches, fashion shows, or exclusive fan releases.
This blog was originally published on livestream.com and can
be found here- https://livestream.com/blog/live-video-strategy-marketing-statistics
To learn more about Telestream desktop products, click here.
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